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Luxury Indian Fashion

Luxury Indian Fashion PDF Author: Tereza Kuldova
Publisher: Bloomsbury Publishing
ISBN: 1474220932
Category : Social Science
Languages : en
Pages : 224

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Book Description
This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen's dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.

Luxury Indian Fashion

Luxury Indian Fashion PDF Author: Tereza Kuldova
Publisher: Bloomsbury Publishing
ISBN: 1474220932
Category : Social Science
Languages : en
Pages : 224

View

Book Description
This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen's dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.

Indian Fashion

Indian Fashion PDF Author: Arti Sandhu
Publisher: Bloomsbury Publishing
ISBN: 1472590856
Category : Social Science
Languages : en
Pages : 216

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Book Description
Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media. This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India. Accessibly written, Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology.

Creativity in Transition

Creativity in Transition PDF Author: Maruška Svašek
Publisher: Berghahn Books
ISBN: 1785331825
Category : Social Science
Languages : en
Pages : 366

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Book Description
In an era of intensifying globalization and transnational connectivity, the dynamics of cultural production and the very notion of creativity are in transition. Exploring creative practices in various settings, the book does not only call attention to the spread of modernist discourses of creativity, from the colonial era to the current obsession with ‘innovation’ in neo-liberal capitalist cultural politics, but also to the less visible practices of copying, recycling and reproduction that occur as part and parcel of creative improvization.

Indian Fashion

Indian Fashion PDF Author: Arti Sandhu
Publisher: Bloomsbury Publishing
ISBN: 1472590848
Category : Design
Languages : en
Pages : 216

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Book Description
Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media. This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India. Accessibly written, Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology.

India by Design

India by Design PDF Author: Michael Boroian
Publisher: Wiley
ISBN: 9780470823965
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no longer a testing ground, but a lucrative market. India By Design looks at India as more than just an emerging luxury market with high growth potential, but scrutinizes it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors' sense of detail balanced with their ability to see the big picture bring sense to the kaleidoscope of cultures, businesses and technology which is India today.

Fashion India

Fashion India PDF Author: Phyllida Jay
Publisher:
ISBN: 9780500292013
Category :
Languages : en
Pages : 256

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Book Description
India is set to join the world's fashion hubs. With a unique creative inheritance, stretching back thousands of years, it is also rapidly making the future - its designers ravishingly original in responding to the creative tensions between Indian and Western, traditional and modern, lavish ornamentation and minimal chic. Each chapter begins with a general introduction, followed by profiles of a selection of key designers interwoven with interviews conducted by the author specially for this book.

Fashion India

Fashion India PDF Author: Tereza Kuldova
Publisher: Akademika Pub
ISBN: 9788232103195
Category : Business & Economics
Languages : en
Pages : 234

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Book Description
This anthology written by an international group of anthropologists with hands-on experience from India and its multi-faceted fashion industry explores the underlying dynamics of spectacular capitalism. The authors present a range of intriguing case studies that open up the potential for critique of the local as much as global system that reproduces hierarchies and inequalities, while providing us a window into contemporary urban India. The opulent, delicate and handcrafted Indian fashion pieces resemble the white lotus, Indias national flower. The lotus too, with its beauty, grows out of the mud, mud that remains invisible and hidden. What have the contemporary Indian spectacular fashion shows in common with the Western nineteenth century department store fantasy palaces, the royal durbars, the elaborate museum displays of the colonial era and the lives of erstwhile Indian royals? What can the Delhi International Airport reveal about the current obsession of Indians with Indianness, the local and the refashioning of India for the global audience? How does the 'royal chic' -- the current trend in luxury Indian haute couture that recreates the splendour of the aristocratic lifestyles of the bygone era -- depend on poverty for its visual and material existence? Why does the Indian government invest in the Northeast Indian fashion scene and into the production of ethnic glamour and tribal chic? How do the glamour seeking Kerala Muslim women appropriate the sexy Bollywood fashions while still retaining their codes of modesty? How do the world of Delhi and its fashion designers look from the perspective of the village craftswomen that work for them, mock them and laugh at them and their hectic life? What is the science and artisanship behind the production of traditional Kolhapuri sandals, turned into luxury items for the international consumer? Finally, how do Bollywood cinema and the changing male fashion and body ideals reflect the transforming India? This anthology, written by an international group of anthropologists with hands-on experience from India and its multi-faceted fashion industry, explores the underlying dynamics of spectacular capitalism. The authors present a range of intriguing case studies that open up the potential for critique of the local as much as global system that reproduces hierarchies and inequalities, while providing us a window into contemporary urban India.

India Today

India Today PDF Author:
Publisher:
ISBN:
Category : India
Languages : en
Pages :

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Rampup

Rampup PDF Author: Hindol Sengupta
Publisher: Pearson Education India
ISBN: 9788131719749
Category : Fashion design
Languages : en
Pages : 233

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Book Description
Ramp Up is a comprehensive study of the business of Indian fashion. With well-researched details on volume, revenues, growth, and manufacturing strength, this book takes a close look at one of India’s fastest growing and most glamorous industries—fashion. As Indian fashion faces the challenge of building brands and creating a range of products that reflect our heritage in textile, tradition, and history in the present age of rapid change and development, Ramp Up provides invaluable insights into the business models of the biggest business labels in the country. It charts out the investment opportunities in each business and also deals with back-end processes that support the main body of fashion. In addition, the book also talks about how word of mouth can be used as a powerful marketing tool in countries like India and Pakistan, which have a strong oral tradition .

The Powder Room

The Powder Room PDF Author: Shefalee Vasudev
Publisher: Random House India
ISBN: 8184002971
Category : Business & Economics
Languages : en
Pages : 352

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Book Description
Ever been intrigued by the Indian Fashion Industry—its stereotypes of drugged models, gay designers, and fascinating but unaffordable clothes? Join Shefalee Vasudev, former editor of Marie Claire and an acclaimed fashion journalist, on a deep‐sea dive into the gagging depths of Indian fashion. In Powder Room, she offers an insider’s view of people who make the industry what it is—from a lower middle class girl who sells global luxury for a living to a designer who fights the inner demons of child sexual abuse yet manages to survive and thrive in the business of fashion, or a Ludhiana housewife on a perpetual fashion high. Besides candid interviews of known names in Indian fashion, Shefalee provides a commentary on new social behaviour, urban culture, generational differences, and the compulsions behind conspicuous consumption in a country splitting at the seams with inequalities of opportunity and wealth. From Nagaland to Patan, Mumbai, Delhi, and Punjab, Powder Room mirrors how and why India ‘does’ fashion.